In this NAMB Success Builder session, Brian Vieaux and Valerie Saunders discussed strategies for loan officers to succeed in the current challenging mortgage market, with a focus on building meaningful relationships and providing financial education to first-time homebuyers. Brian shared insights from industry reports and recent studies about the importance of early engagement and education in building trust with potential buyers, while also highlighting the value of consistent content creation through video and digital platforms. The session concluded with recommendations for homebuyer education resources and emphasis on the long-term benefits of active community engagement as an educator.