Affordability improved nearly 11% year-over-year entering 2026 — the best reading since August 2022. But the market is still uneven, and hesitant borrowers need a guide to find their window. That guide is you.
In this NAMB Success Builder session, Chief Executive Strategist Valerie Saunders breaks down exactly how loan originators can turn today's shifting affordability data into a real pipeline strategy — before the competition catches up.
In this session you'll learn:
✅ What's actually driving the affordability improvement (rates, prices, and income — and what each one means for your borrowers)
✅ How to re-engage dormant leads from 2023–2024 who may now qualify
✅ Why leading with monthly payment scenarios — not rates — converts more conversations
✅ How to use FHA, ARMs, and buydowns as proactive affordability tools
✅ The 4 most common objections right now and exactly how to reframe them
✅ A 5-item action plan you can execute this week
Resources mentioned:
🔗 NAMB Membership — namb.com
🎓 NAMB MORE On-Demand Education — namb.org/education
📋 CVLS — VA Lending Specialist Certification
📋 CALS — Certified Affordable Lending Specialist
🏛️ Advocacy in Action: Better Together — April 20–22, 2026 | Washington, D.C.
About NAMB Success Builder: NAMB Success Builder is a free weekly webinar series for mortgage professionals, delivering actionable strategies, market intelligence, and industry insights to help loan originators grow their business at every stage of the market cycle.
